ABOUT

MURDER YOUR DAKRNESS is an apparel brand created by, Alicia Rafferty that is inspired by the streets of New York City, old architecture, and black and white photography. The brand was inspired by my own personal struggles with darkness, my desire to overcome it, and promote a positive movement. With a mission to help people discover what makes them eliminate self doubt and negativity, I aim to encourage all. Designed to be worn in infinite ways and for all seasons, MURDER YOUR DARKNESS is meant to be timeless.